Work For Hire: To ensure Vaseline’s Equitable Care For All initiative was in the forefront of media, I set out to connect with outlets that haven't covered the brand’s purpose efforts, aiding to secure top tier placements on NBC Stay Tuned, Access Hollywood & Associated Press for the first time ever for Vaseline and garnered an in-depth editorial feature on Vogue.

Work For Hire: To help tout the new POND’S Rejuveness Collection and drive awareness with the brand’s core consumer, I connected with media via a virtual event which resulted in astonishing media coverage in publications such as Allure, Well + Good, HelloBeautiful and more.

Work For Hire: To drive awareness to Vaseline’s first ever co-creator collection, I connected with me to speak directly with the brand collaborators: Shalom Blac, Sloane Stephens and Cristina Martinez. The brand garnered coverage in Allure, Yahoo!, Shape Magazine and more.

Work For Hire: To help build momentum around Suave’s For Natural Hair Collection, I convinced the brand to show up at the NAACP award to sponsor hair for both Rihanna and Lizzo. The brand was able to see an increase in sales and reach core consumer for the collection via top tier features in Allure, The Cut, HollywoodLife and more.