Work For Hire: Developed, enlisted and briefed Micro and Macro influencers to create fun and snackable content centered around Vaseline Intensive Care lotion on TikTok for the brand’s My Skin Speaks Campaign.
Work For Hire: To zero in on the TikTok slugging trend, I developed, enlisted and briefed Vaseline dermatologist partners to create social content centered around the benefits of using Vaseline for slugging.
Work For Hire: Developed, enlist and brief dermatologist partners to create social content highlighting product efficacy in creative and entertaining short-form content for Vaseline.
Work For Hire: To amplify the Vaseline My Skin Speaks Campaign, I executed 3 social conversations between dermatologist and beauty influencers partners to provide consumers with product knowledge and tips and tricks for usage.
Work For Hire: Developed, enlisted and briefed beauty influencer to create Dia De Los Muertos social content centered around POND’S iconic Cold Cream.
Work For Hire: Developed micro influencer social campaign to help tout POND’S new Rejuveness Collection.
Work For Hire: Leveraged Instagram Influencers to create social content surrounding Vaseline Intensive Care Lotion variants.
Work For Hire: In honor of Black History Month, I work to develop, enlist and brief a line up of Vaseline’s amazing Black Beauty partners to host weekly takeovers of the brand page.